What role Social Media Mktg for B2B people like us?
Posted by Steve Stewart in B2B - What works on 07 2nd, 2010 | no responses
If you think that Facebook is all about helping people under 30 connect for their next date — well we need to rethink that prejudice. We recently attended a great pitch from a social media marketing agency, called Room 214, that defined in great detail how b2B marketers - especially in high tech - who are using Facebook to drive real lead acquisition. The number of hours — during the work day — that many of our target prospects are spending on Facebook is staggering! We need to think about Facebook much more as a platform to harvest prospects from than a NewsFeed of friends of activities.It’s not just for B2C !
Take a minute and check it out.
