The Economy is Recovering: But is your sales pitch stuck in the past?

Channel Matters is ecstatic about the **almost** universally great Q1 earnings season. Led off by Intel’s 46% top line revenue growth a few weeks back! So…IT doors are reopening for VARs and their sales teams. Great! Now what are you going to pitch?

A revolution is happening — and it’s all about the cloud. Software, Storage, Servers, Network Infrastructure….everyone needs it and no one wants to own it and take care of it anymore. Especially SMBs and Midmarket firms. We’ve been speaking to many SMBs that have seen the future and it is all about “you name it’ as a Service”. “Why would I ever want to own Servers & Storage?” a small 40 person start up said to us last week.

So what are YOU going to do about it? They still need servers and everything else - but they don’t want to own it. VARs must move quickly to align with SaaS, Hosting and other Managed Services players to absolutely stay relevant in the 2010 economic recovery. VARs must absolutely lead with services in 2010 - no question. Where there is a paradigm shift - there is confusion and a hunger for some value add. And that is where you come in - because you are going to lead your sales pitch as a Subject Matter Expert on all things Cloud! So get out your ROI calculators and help IT look smart to the Finance team they need to convince .