Is your Reseller Firm Optimized for Getting Found ?

Channel Matters is consistently amazed by the disconnect between End User behavior and reseller marketing spend. Too many resellers seem unaware that their online presence, and social media mentions often time precede a phone call from a new customer. Search Marketing and Social Media marketing should be one of the highest priority spend categories of any reseller in 2010.

Your prospective customers are seeking testimonials and ‘online social proof’ that you are the local expert in: virtualization, HP Servers, or Microsoft Dynamics implementation to name a few. But resellers do not seem willing or knowledgeable on how to get there from here. this is understandable as these categories are not simplistic to optimize — but help exists.

Channel Matters recently attended a seminar in Denver hosted by Heather Lutze of the Findability Group. Heather correctly emphasized the criticality of investing in these areas to maximize your online credibility and build your online brand. One of Heather’s favorite quotes: ” World domination through key word phrase ownership” is only part of the trick! yes - Paid search and maximizing organic search results are minimum table stakes in 2010 — but so are simple video testimonials from your best customers, and social media mentions on sites like LinkedIN ….and even Facebook. Did you know that Twitter is now the #3 Search Engine — tied with Yahoo?  [Google - #1 and Facebook - #2]Clear evidence that brand building online is changing.

Event Marketing with notoriously suspect ROI —should be way down the list of reseller spending priorities in 2010.  Seek out experts like the Findability Group to maximize your online presence.