Welcome to Channel Matters
Posted by Steve Stewart in Uncategorized on 09 25th, 2009 | no responses
I created this blog to solve for an information dearth that is increasingly growing: Channels to Market for High Tech Hardware, Software and Services are thriving — yet insightful editorial coverage and analysis is shrinking. Due to the shrinking of ad supported pubs like VAR Business and Computer Reseller News — there are very few places for Channel leaders to turn for knowledge about:
- Best Practices in Channel Sales & Marketing in 2009
- Trending of different channel segments
- What Sales and Marketing tools are working today
- What technologies have held up to the shrinking of IT budgets.
- Who is selling SaaS apps effectively and how.
- As more revenue moves through the DMR channel - what are the best vendors doing to maximize this channel segment.
The good news: Channels are a very cost efficient sales vehicle and should be able to justify additional investment in 2009 and beyond! What do YOU think should be on the ChannelMatters list ?
