http://channelmatters.com What's happening in Channels NOW? Thu, 05 Aug 2010 22:19:58 +0000 http://backend.userland.com/rss092 en Some new data out this week with some incredibly HUGE forecasted numbers for the growth of cloud computing. You can read Om Malik's post here.  Everyone is trying to figure just how big the cloud king Amazon Web Services really is --- with the guess @ $500 mil to $650 ... http://channelmatters.com/?p=77 If you think that Facebook is all about helping people under 30 connect for their next date --- well we need to rethink that prejudice. We recently attended a great pitch from a social media marketing agency, called Room 214, that defined in great detail how b2B marketers - especially ... http://channelmatters.com/?p=72 Channel Matters is ecstatic about the **almost** universally great Q1 earnings season. Led off by Intel's 46% top line revenue growth a few weeks back! So...IT doors are reopening for VARs and their sales teams. Great! Now what are you going to pitch? A revolution is happening -- and it's ... http://channelmatters.com/?p=68 Recent news that Staples is getting into the Managed Services business got us thinking: What does it really take to close SMBs on these outsourced services ?  Will SMBs really want to source IT services from the same place they buy paper and toner ?  Will 'Staples Advantage' in store ... http://channelmatters.com/?p=66 Channel Matters is consistently amazed by the disconnect between End User behavior and reseller marketing spend. Too many resellers seem unaware that their online presence, and social media mentions often time precede a phone call from a new customer. Search Marketing and Social Media marketing should be one of the ... http://channelmatters.com/?p=61 Lots of teeth gnashing by resellers these days on how they can add value and , of course profits, in the emerging SaaS era where the big fat license fee of upfront software sales and maintenance is replaced by a MUCH smaller per seat monthly recurring fee. I've been talking to ... http://channelmatters.com/?p=59 I continually hear from vendors [and a few resellers] about the incredible lack of expertise in the reseller community with DemandGen marketing tactics.  A revolution has occurred over the last few years among B2B marketers --- many spending @ least 1/2 of their DemandGen Marketing budgets with online tactics. Paid ... http://channelmatters.com/?p=14 If you work in the channel --- you gotta check this one out ! http://channelmatters.com/?p=37 Channel Matters has been speaking to Sun resellers, and Sun channel execs to explore the impact to the Sun channel community of the Oracle acquisition. While there is more confusion than clarity - a few key themes emerge. There is very little Oracle competency in the Sun channel. Sun partners ... http://channelmatters.com/?p=43 I created this blog to solve for an information dearth that is increasingly growing:  Channels to Market for High Tech Hardware, Software and Services are thriving --- yet insightful editorial coverage and analysis is shrinking.  Due to the shrinking of ad supported pubs like VAR Business and Computer Reseller News ... http://channelmatters.com/?p=1